The competition is composed of 11 events, 10 of which are audience restricted and one public event. Eight of the 10 private events will be case challenges. Students will work in pairs, and be given a half-hour to read, analyze and prepare a presentation on a brief business case. They will then present their recommendations to a panel of judges, who will be drawn from the relevant industries. The time allotted per team is 15 minutes for presentation plus 5 minutes for questioning by the judges.
The case challenges which are part of the competition are:
- Integrated Marketing Communications
- Marketing Research
- Direct Marketing
- Sales Account Management
- International Marketing
In addition, there will be two individual events. For the first, the individual student will appear before a panel of judges to perform a Sales Presentation, where they will present on any given product or service. The second event is the Job Interview, where the student is assigned a role to play during an interview.
While these events take place behind closed doors, there is one public event which is the traditional kickoff for the competition. That is the Quiz Bowl, where teams of students are presented with questions on both traditional and current marketing knowledge. Through successive rounds of 7 questions each, the teams will be eliminated to produce a winner team.